Birgit Trager Piemont Pur


When I visited Turin for the first time in 1984, my long relationship with Italy began.
Fascinated by the Italian way of life, it was “Italy that’s amore” at first sight! I wanted to immerse myself in its language, culture and food, so I moved in with a local Italian family and discovered a new lifestyle.
This has proved to be a life-changing experience for me.

For more than 28 years, through PIEMONT PUR, I have been sharing my passion for this great region by creating and organising personalised and individual dream trips for my clients. I have since relocated to beautiful Piedmont and look forward to showing you how you too can fall in love with it!

Giada Filiberto Piemont Pur


Here I am, the jungest in the team!

I graduated in foreign languages in July 2019 and was lucky enough to find my dream job at PIEMONT PUR.
I was born and grew up in Castiglione Falletto, a small village in the heart of the Langhe in Piedmont.

Living among the beautiful hills and vineyards of this region has made me a local expert and I am happy to share its secrets with anyone looking for a special travel experience.

Whoever has got to know the Piedmont …

… always likes to come back to this wonderful and impressive area! Since 1996 we have been offering individual tours and round trips through the diverse regions of Piedmont in Northern Italy. Our more than 28 years of experience in Piedmont set PIEMONT PUR apart from the impersonal tour operators of mass tourism! Of course, I am on site myself and will be happy to accompany you personally, and our staff all speak English and Italian and will be happy to answer any questions you may have.

Tell us what you have in mind and we will put together your dream trip, including hotel and restaurant recommendations and their reservations. Benefit from our knowledge of the place, our know-how and our long-standing contacts with the locals.

Whoever books with PIEMONT PUR saves themselves the trouble of long and tedious Internet research! On request, we will accompany you to the offered program.

We will prepare your personal offer for your booking request, which you can book if you like it. You don’t need to speak Italian for your trip, you will be able to cope well with English and we will be at your disposal for interpreting during the visits.

For bus companies, companies, clubs and groups we organise Group-Tours, Incentive Travel, Company Events, Team Building Trips.

We have been successfully organising group trips to Piedmont for coach companies and firms for many years. We take care of the planning, organisation and implementation – reliably and competently – so that you can guarantee your clients an authentic and smooth holiday.

We look forward to your enquiry and a personal conversation.

Yours, Birgit Trager