I began my long relationship with Italy when I first visited Turin in 1984. I was so intrigued by the Italian way of living that for me, a German woman, Italy was “that’s amore” at first sight! I wanted to immerse myself in its language, culture and food, so I moved in with a local Italian family, and I discovered a new lifestyle. This would turn out to be a life changing experience for me. Now, I share my passion for this unique region with others by offering tours of its scenic beauty, rich heritage and culinary delights. I’ve been happily sharing Piedmont with the world for more than 25 years, first as the founder of PIEMONT PUR.
I’d love to help you fall in love with Piedmont too!


Here I am, the jungest in the team!

I graduated in foreign languages in July 2019 and was lucky enough to find my dream job at PIEMONT PUR.
I was born and grew up in Castiglione Falletto, a small village in the heart of the Langhe in Piedmont.

Living among the beautiful hills and vineyards of this region has made me a local expert and I am happy to share its secrets with anyone looking for a special travel experience.

Whoever has got to know the Piedmont …

… always likes to come back to this wonderful and impressive area! Since 1996 we have been offering individual tours and round trips through the diverse regions of Piedmont in Northern Italy. Our more than 30 years of experience in Piedmont set PIEMONT PUR apart from the impersonal tour operators of mass tourism! During the seasonal months I can be reached on site and all our staff speak German and Italian and will be happy to answer any questions.

Tell us what you have in mind and we will put together your dream trip, including hotel and restaurant recommendations and their reservations. Benefit from our knowledge of the place, our know-how and our long-standing contacts with the locals.

Whoever books with PIEMONT PUR saves themselves the trouble of long and tedious Internet research! On request, we will accompany you to the offered program, which are all very authentically held at small family businesses and farmers and of course far away from the usual tourist crowds.

Our aim is to show you the natural and authentic Piedmont, to offer you a relaxing holiday with friends, with varied and interesting offers.

Under TRAVEL & OFFERS you will find many suggestions for your holiday.

We also offer our SERVICE PUR (on a daily basis) if you would like to book your hotel by yourself.

For your booking request we will prepare your personal offer, which you can book if you like. You do not need to speak Italian for your trip, you will get along well with English.

For bus companies, companies, clubs and groups we organise group trips, incentive trips, company events, teambuilding trips.

For many years we have been successfully organising group trips to Piedmont for bus companies and firms. We take care of the planning, organisation and implementation – reliably and competently – so that you can offer your customers an authentic and smooth holiday. A personal contact person on site is important in case your tour guide needs help (e.g. in case of sudden illness of a tour participant).

We plan for groups as well as for individual travellers, i.e. selected programmes and restaurants are offered. The tours and tastings are of high quality and very varied, the menus are not tourist menus. We have many interesting offers for your travel group.

We look forward to receiving your enquiry and a personal conversation.

Your Birgit Trager & Team